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OTTAWA — The advice from a top American public relations firm was simple: A Canadian pipeline company should take aim at its opposition.

In detailed proposals submitted in May and August, the public relations firm Edelman outlined a plan to investigate groups that had opposed Energy East, a pipeline in development by TransCanada. Edelman urged TransCanada to develop its own sympathetic supporters and spread any unflattering findings about the opposition.

“We cannot allow opponents to have a free pass,” Edelman advised TransCanada, according to five documents that were obtained by Greenpeace, the environmental group. “To make an informed decision on this project, Canadians need to have a true picture of the motivations not only of the project proponents, but of its opponents as well.”

P.R. Firm Urges TransCanada to Target Opponents of Its Energy East Pipeline - NYTimes.com

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